summary of chapter 5, 6, 7

summary of chapter 5, 6, 7

Unit 5 marketing

The terms market and marketing can have several meanings depending upon they are used. The term marketing in business includes all of these meanings, and more.

In the past, the concept of marketing emphasize sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product.

The modern marketing concept encompasses all of the activities mentioned, but it is based on different set of principles. Marketing now involves first deciding what costumers wants, and designing and producing a product that satisfies these wants at a profit to the company.

c. structure

indirect/reported speech (II)

there are two days of relatibg what a person has said : direct and indirect.

When we turn direct speech into indirect, some changes are usually necessary.

Unit 6 the four p’s

Buying, selling, market research, transportation, storage, advertising, these are all parts of the complex area of business known as marketing.

The product element  of marketing refers to the good of service that a company wants to sell.

The third element of the marketing process-plcement-involves- getting the product to the customer.this takes place throught the channels of distribution. A common channel distribution is : manufacturer_wholesaler_retailer_customer

c. structure

indirect/reported speech (III)

there are two days of relatibg what a person has said : direct and indirect.

When we turn direct speech into indirect, some changes are usually necessary.

Unit 7 the target market

The marketing strategies of determining product., price, placement, and promotion are not planned in isolation.

The group of costumers or costumers who will probably buy the product is known as the target market. The company directs its marketing efforts toward this group of potential customers who form the target market they wish to appeal to, the company can develop an appropriatemix of product, price, placement, and promotion.

indirect/reported speech (IV)

there are two days of relatibg what a person has said : direct and indirect.

When we turn direct speech into indirect, some changes are usually necessary.

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